PRIVACY POLICY
At Lily World, your privacy matters to us. This Privacy Policy explains how we collect, use, store, and share your personal information when you visit our website, shop our women’s fashion collections, create an account, contact us, or otherwise use our services.
This policy applies to information collected through the Lily World website, online store, customer-service channels, social-media interactions, marketing communications, and related services.
Where European data-protection law applies, this Privacy Policy is intended to provide information in a clear and transparent way, including who collects your information, why it is collected, how long it may be kept, and what rights you may have.
SECTION 1 — WHO WE ARE
Throughout this Privacy Policy, the words “Lily World,” “we,” “us,” and “our” refer to:
Trading name: Lily World
Legal company name: [ LILY WORLD LLC ]
Country or state of registration: [USA/NEW MEXICO]
Legal company name: [ LILY WORLD ]
Country or state of registration: [Lebanon,Joun el shouf ]
Registered address: [8206 LOUISIANA BLVD NE, STE A #9083 ALBUQUERQUE, NM 87113]
Customer-service email: [lily.world.co@gmail.com]
Telephone or WhatsApp: [+961 71336664]
For the purposes of applicable data-protection law, [LILY WORLD LLC] is the controller responsible for deciding how and why your personal information is used.
1. PERSONAL INFORMATION WE COLLECT
Depending on how you interact with Lily World, we may collect the following categories of personal information:
Contact Information
This may include your:
Full name
Billing and shipping address
Telephone number
Email address
Account Information
When you create an account, we may collect:
Account username
Password or other authentication information
Saved addresses
Account preferences
Order history
Passwords are generally processed and stored securely by our website platform and are not visible to Lily World in plain text.
Order and Transaction Information
When you make or attempt to make a purchase, we may collect:
Products ordered
Order value
Discounts used
Billing and delivery details
Payment method
Payment status
Refund, return, or exchange information
Transaction and order reference numbers
We do not normally receive or store your complete payment-card number. Payments are processed by third-party payment providers according to their own privacy and security practices.
Technical and Usage Information
When you access our website, certain information may be collected automatically, including:
IP address
Browser type
Device type
Operating system
Device identifiers
Approximate geographic location
Pages viewed
Links clicked
Referring website
Session duration
Website interactions
Date and time of access
Communications
We may collect information contained in communications you send through:
Email
Website contact forms
Live chat
Telephone
Social-media platforms
Customer-service channels
Marketing Information
We may collect:
Your email or SMS marketing preferences
Records of your consent
Campaign engagement, such as email opens and link clicks
Information about promotions or advertisements you interacted with
Social-Media Information
When you interact with Lily World through social-media platforms, we may receive information such as:
Your public profile information
Comments and messages
Likes, shares, and other engagement
Content in which you tag or mention Lily World
The relevant social-media platform also processes your information according to its own privacy policy.
Cookies and Similar Technologies
We and our service providers may use cookies, pixels, tags, software development kits, and similar technologies to operate the website, remember your preferences, understand website use, and measure advertising performance.
Additional details are provided in the Cookies and Tracking Technologies section below and in our separate Cookie Policy, where applicable.
2. SOURCES OF PERSONAL INFORMATION
We may collect personal information:
Directly from you
Automatically through our website and cookies
From payment processors
From shipping and fulfilment providers
From Shopify and other website-platform providers
From advertising and analytics providers
From social-media platforms
From fraud-prevention and security providers
From publicly available sources, where permitted by law
3. HOW WE USE YOUR PERSONAL INFORMATION
We may use personal information to:
Process and fulfil orders
Process payments, refunds, and exchanges
Arrange shipping and delivery
Create and manage customer accounts
Provide customer service
Communicate about orders and deliveries
Verify transactions
Prevent fraud, abuse, and security incidents
Maintain and improve our website
Personalise your shopping experience
Analyse website and business performance
Manage promotions, loyalty programmes, and discount codes
Send marketing communications where permitted
Display and measure advertisements
Comply with legal, accounting, tax, and regulatory obligations
Enforce our Terms of Service and other policies
Protect Lily World, our customers, and third parties
We may also use information for another purpose disclosed to you when the information is collected, or with your consent.
4. MARKETING COMMUNICATIONS
We may send promotional emails or text messages when you have subscribed, provided consent, or when otherwise permitted by applicable law.
You may unsubscribe from promotional emails at any time by using the unsubscribe link included in the email. You may opt out of promotional text messages by following the instructions contained in the message.
Opting out of marketing will not prevent us from sending essential service communications, including order confirmations, payment notices, shipping updates, security alerts, and customer-service messages.
5. COOKIES AND TRACKING TECHNOLOGIES
Our website may use the following types of cookies:
Essential Cookies
These cookies are necessary for functions such as:
Shopping-cart operation
Checkout
Account login
Website security
Fraud prevention
Saving privacy preferences
Analytics Cookies
These cookies help us understand how visitors use the website, which pages are popular, and how website performance may be improved.
Functional Cookies
These cookies remember choices such as your preferred language, location, or account settings.
Advertising Cookies and Pixels
These technologies may be used to:
Measure advertising performance
Show advertisements that may be more relevant to you
Build advertising audiences
Understand whether you completed a purchase after viewing an advertisement
Depending on your location, non-essential cookies may be activated only after you provide consent. You can control cookies through our cookie banner, Cookie Settings page, or browser settings.
Blocking certain cookies may affect website functionality.
6. HOW WE DISCLOSE PERSONAL INFORMATION
We do not disclose personal information to third parties in exchange for money.
We may disclose personal information to the following categories of recipients:
Website and Technology Providers
This may include Shopify, website-hosting providers, software providers, cloud-storage services, and technical-support providers.
Payment Processors
Payment information may be provided to payment gateways, banks, card networks, and fraud-prevention services to complete and secure transactions.
Delivery and Fulfilment Partners
We may provide your name, contact information, order details, and delivery address to suppliers, warehouses, couriers, and logistics partners.
Because some Lily World orders may be fulfilled directly by international suppliers, your delivery information may be shared with a supplier or logistics partner located outside the United States.
Marketing and Analytics Providers
We may work with service providers such as:
Meta
Google
TikTok
Klaviyo
Email or SMS providers
Website analytics providers
Advertising platforms
These companies may process information according to our instructions and, in some cases, according to their own privacy policies.
Professional Advisers
We may disclose information to accountants, lawyers, insurers, consultants, auditors, and other professional advisers when reasonably necessary.
Government and Legal Authorities
We may disclose information when required to:
Comply with a law, subpoena, court order, or legal process
Respond to a lawful government request
Investigate fraud or illegal conduct
Protect our legal rights
Protect the safety of customers or others
Business Transfers
If Lily World is involved in a merger, acquisition, financing, restructuring, bankruptcy, or sale of business assets, personal information may be disclosed or transferred as part of that transaction.
7. TARGETED ADVERTISING AND U.S. STATE PRIVACY RIGHTS
Some advertising activities involving cookies or advertising identifiers may be considered “targeted advertising,” “sharing,” or a “sale” under certain U.S. state privacy laws, even when no money is exchanged.
Where applicable, you may have the right to opt out of:
The sale of personal information
The sharing of personal information for cross-context behavioural advertising
Targeted advertising
Certain forms of profiling
You may submit an opt-out request through our Cookie Settings page or by contacting us at [Insert Privacy Email].
Lily World does not knowingly sell or share the personal information of consumers under 16 for targeted advertising purposes.
California privacy laws may provide eligible residents with rights to know, delete, correct, and limit certain uses of personal information, as well as the right to opt out of sale or sharing. These rights apply only when the business and consumer meet the law’s applicable requirements.
8. YOUR PRIVACY RIGHTS
Depending on where you live and subject to applicable legal exceptions, you may have the right to:
Request access to personal information we maintain about you
Request correction of inaccurate personal information
Request deletion of your personal information
Obtain a portable copy of certain information
Opt out of targeted advertising, sale, or sharing
Restrict or object to certain processing
Withdraw previously provided consent
Appeal a decision concerning a privacy request
Receive equal service and pricing without unlawful discrimination for exercising your rights
To submit a request, contact:
Email: [Insert Privacy Email]
Subject: Privacy Rights Request
Your request should include enough information for us to reasonably verify your identity and understand the request. We may ask for additional information when necessary.
You may also use an authorised agent where permitted by law. We may require proof that the agent is authorised to act on your behalf.
9. INFORMATION FOR CUSTOMERS IN THE EEA, UNITED KINGDOM, AND SWITZERLAND
When applicable data-protection laws require a lawful basis for processing, we rely on one or more of the following:
PurposeLawful BasisProcessing and delivering ordersPerformance of a contractProviding customer supportPerformance of a contract or legitimate interestsProcessing payments and preventing fraudContract performance and legitimate interestsSending optional marketingConsent, where requiredAnalysing and improving our websiteConsent or legitimate interests, as applicableComplying with tax and legal requirementsLegal obligationProtecting our business and enforcing policiesLegitimate interests
Our legitimate interests may include operating and improving our business, understanding website performance, preventing fraud, protecting our services, and providing an effective customer experience.
Customers covered by the GDPR or UK GDPR may also have rights of access, correction, erasure, restriction, portability, objection, and withdrawal of consent. Privacy notices must clearly explain the processing purposes, lawful bases, retention, recipients, and individual rights.
You may also lodge a complaint with the relevant data-protection authority in your country.
10. INTERNATIONAL DATA TRANSFERS
Lily World is operated through a business established in the United States, while our customers, suppliers, fulfilment partners, and technology providers may be located in other countries.
As a result, your personal information may be processed in:
The United States
Lebanon
China
Countries in which our suppliers or couriers operate
Countries in which our technology providers maintain systems
Privacy laws in these countries may differ from those in your country.
Where required, we use recognised safeguards for international transfers, which may include contractual protections, Standard Contractual Clauses, adequacy mechanisms, or another lawful transfer method.
11. DATA RETENTION
We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, including legal, accounting, tax, fraud-prevention, and dispute-resolution requirements.
Retention periods may include:
Order and transaction records: Generally up to seven years or for the period required by applicable tax and accounting laws
Account information: For as long as the account remains active and for a reasonable period afterward
Customer-service communications: Generally up to two years after the last communication, unless longer retention is necessary
Marketing information: Until you unsubscribe, withdraw consent, or the information is no longer needed
Cookie and analytics information: According to the duration described in our cookie settings or Cookie Policy
Fraud and security records: For as long as reasonably necessary to protect our business and users
The FTC recommends that businesses retain only the personal information they reasonably need and securely dispose of information that is no longer required.
12. DATA SECURITY
We use reasonable administrative, organisational, and technical measures designed to protect personal information. These may include:
SSL encryption
Secure website and payment providers
Access controls
Authentication procedures
Restricted employee and contractor access
Fraud-monitoring tools
Secure storage practices
System updates and security reviews
No online system or method of transmission is completely secure. We therefore cannot guarantee absolute security.
You are responsible for maintaining the confidentiality of your account password and notifying us of suspected unauthorised account access.
13. CHILDREN’S PRIVACY
Lily World’s website and services are not directed to children under 13, and we do not knowingly collect personal information directly from children under 13.
If we learn that personal information has been collected from a child under 13 without legally valid parental consent, we will take reasonable steps to delete it.
The U.S. Children’s Online Privacy Protection Act applies to covered websites and online services that collect personal information from children under 13.
A parent or legal guardian who believes a child has provided personal information may contact us at [Insert Privacy Email].
14. THIRD-PARTY LINKS
Our website may contain links to third-party websites, applications, or social-media platforms.
Lily World is not responsible for the privacy, security, or content practices of third parties. We encourage you to review their privacy policies before providing personal information.
15. DO NOT TRACK SIGNALS
Some browsers offer a “Do Not Track” setting. Because there is not currently a universally accepted industry standard for responding to these signals, our website may not respond to all browser-based Do Not Track requests.
Where legally required and technically supported, we may recognise valid opt-out preference signals, such as the Global Privacy Control.
16. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy periodically to reflect changes in our business, technology, services, or legal obligations.
The revised policy will be posted on this page with an updated “Last Updated” date. Material changes may also be communicated through the website or by email when appropriate.